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Chrysler was set up by someone
Spring Dodge who had a rep for saving foundering firms. Walter Chrysler rose from the ranks to become the president of Buick. He resigned from his position and was employed by Willy’s Overland Motor Company to control the rehab of its wounding operations. He did a matching job by turning round the Maxwell-Chalmers Company. Apart from the Chrysler marque, the Plymouth and DeSoto marques were made to deal with the low priced and medium priced ends of the market. It seemed to make a disappointing product and had endured more than $12 bn. In losses over the previous five years.

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